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September 6, 2012

Synacor Enhances Cloud Identity Management Platform to Address Multiple Markets Including Pay-TV Providers, Programmers, Wireless Carriers, App Developers and Consumer Electronics Companies

Synacor Announces Cloud ID "Social Login with TV Everywhere Authorization" Enabling Consumers to Login Using Their Favorite Social Account, a First for the Pay-TV Industry

BUFFALO, N.Y., Sept. 6, 2012 (GLOBE NEWSWIRE) -- Synacor, Inc. (Nasdaq:SYNC), leading provider of next-gen startpages, TV Everywhere solutions and cloud-based services, today announced an expanded Cloud Identity Management platform, broadening its cloud-based services suite for consumer electronics companies, wireless carriers, programmers and app developers in addition to pay-TV providers. Synacor's Cloud ID enables consumers to authenticate, authorize and/or register, at any time or location, on any device.

Synacor's Cloud ID features Social Login, an industry first. Social Login gives Synacor customers the flexibility to offer consumers access to online pay-TV content with their favorite social accounts like Facebook, Twitter or Google, while simultaneously authorizing with their pay-TV provider or billing account. Synacor Cloud ID brings the convenience of Social Login to TV Everywhere consumers with the trust of entitlement verification for TV authorization.

"Synacor's experience and scale providing web authentication and identity integrations is a strategic advantage over other cloud identity providers," said Michael Bishara, Synacor GM for TV Everywhere. "Synacor successfully provided authentication for NBC Universal's TV Everywhere 2012 Summer Olympics on behalf of nearly 40 pay-TV customers, spanning all 50 states, reaching 25 million subscribers—the largest TVE Olympics footprint. Synacor is now leveraging our experience to provide cloud identity services for additional customer verticals that require registration, authentication and authorization capabilities."

Synacor's Cloud ID Management Platform already provides authentication services for TV Everywhere, Messaging and Value Added Services, but has been expanded to provide a full suite of Identity Management Services. These expanded capabilities will enable consumer electronics companies, app developers and programmers to provide a secure and trusted identity management solution to their end-consumers.

"Synacor provides consumers a seamless authentication, authorization and registration experience while providing our customers with all their administrative needs such as Account Management, Auditing and Reporting," said Synacor co-founder and EVP George Chamoun. "As identity management moves from the enterprise to a distributed model, companies such as pay-TV, consumer electronics and app developers need a trusted and tested partner to serve as their conduit for ID services. With more than a decade of experience including innumerable integrations and millions of authentications across hundreds of devices, Synacor is that Cloud ID partner."

Synacor Cloud ID spans the entire ecosystem, offering an end-to-end or distributed component solution, and exists in Synacor's cloud or the customer's. Synacor's key advantages include the following:

  1. Scale — Having delivered millions of authentications, including authentication for Synacor's pay-TV customers' 25 million subscriber footprint for the 2012 Summer Olympics and other key TV Everywhere events, Synacor is the scale player in Cloud ID management.
  2. Gateway — Synacor is the bridge connecting hundreds of identity systems for authentication, authorization and user profile information while leveraging industry-standard technologies such as SAML, OAuth, OpenID, and Social IDs, creating a multi-pronged gateway that both identifies as well as entitles based on a consumer's rights profile, and integrated with the preferred ID technologies of Synacor's customers.
  3. Social Login — Synacor's Social Login feature creates a trusted connection among content providers and pay-TV providers, allowing consumers to bind their pay-TV credentials to their favorite social media accounts like Facebook, Twitter and Google, allowing for a seamless sign-on process.
  4. Multi-Platform and Multi-Language — Synacor Cloud ID is accessible on desktop, mobile, tablet and across a range of connected devices, and is fully localized for user interfaces in multiple languages.
  5. Trusted Framework — With a decade of success, Synacor is a time-tested and trusted connection in the distributed, cloud-based model of Identity Management and Services. Synacor's fraud prevention technology monitors for suspicious account activity across multiple devices, streams and providers. Synacor delivers its solution from multiple centers in the United States and in Europe. Synacor customers are in full control of their data, yet can leverage Synacor's experience.

Synacor has provided authentication services for key TV Everywhere events including 2012 March Madness, 2010 Vancouver Winter Olympics and most recently the 2012 London Summer Olympics. Synacor has completed integrations with numerous pay-TV providers, as well as many pay-TV channels. Pay-TV providers include DISH Network, Charter, CenturyLink, Mediacom, Suddenlink and WOW! among others. Integrations include HBO GO, Max GO, CNN, TBS, TNT, tru TV, Cartoon Network, Adult Swim, Epix, Comcast Entertainment Group (E!, Style, G4), Fox, Speed2, BigTen and a number of other TV channels.

For more information on Synacor's cloud-based services including Cloud ID, TV Everywhere and Cloud Messaging Services, please visit synacor.com or email sales@synacor.com.

About Synacor

Synacor's white-label platform enables cable, satellite, telecom and consumer electronics companies to deliver TV Everywhere, digital entertainment, cloud-based services and apps to their end-consumers across multiple devices, strengthening those relationships while monetizing the engagement. Synacor (Nasdaq:SYNC), is headquartered in Buffalo, NY. For more information, visit synacor.com.

Integrate. Authenticate. Engage.

The Synacor logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11609

CONTACT: Michael Zema

         (212) 445-8181

         mzema@webershandwick.com


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